Our mission at Downtown Roanoke, Inc. (DRI) is to make Downtown Roanoke the preferred place to work, live and play.
The Blue Ridge Parkway is a ribbon of road that weaves through the region’s vibrant living traditions. From Cherokee life and agricultural history to Southern Appalachian crafts and music, the Parkway’s 469 miles through Virginia and North Carolina offer many ways to explore rich traditions.
The Hotel Roanoke & Conference Center, Curio Collection by Hilton and The Regency Room restaurant at the historic property, have been awarded the esteemed AAA Four Diamond Designation Rating for lodging and restaurants. The hotel is part of the exclusive Curio Collection by Hilton, a global portfolio of upper upscale, one-of-a-kind hotels and resorts all celebrated for their individuality.
Center in the Square provides a home to four cultural arts and science non-profit organizations in our signature building in downtown Roanoke: Roanoke Pinball Museum, Harrison Museum of African American Culture, History Museum of Western Virginia, Science Museum of Western Virginia, and Mill Mountain Theatre.